Great Wolf Lodge Announces Celebrity Partnership With Twitch and Allison Holker
During the month of May, Great Wolf Lodge was celebrating its 25th anniversary with a series of special events and new food and beverage items. The anniversary also included a contest in which guests could enter to win a future night stay at a Great Wolf Lodge. In addition, the company announced a celebrity partnership with Stephen “tWitch” Boss and Allison Holker. The two stars will be collaborating on a new pool party experience, designed to create an energetic, high-energy atmosphere at the resort. The event will include a choreographed routine that will feature both dancers.
The campaign used integrated tactics to bring the Great Wolf Lodge experience to life, leveraging media coverage, social media contests, content marketing, hard hat tours, and other opportunities to generate awareness and drive bookings. The campaign also addressed potential drought concerns, pointing out the benefits of going indoors and helping people understand why an indoor water park is the right choice for their families.
The campaign also featured an all-star line-up of experts, who helped parents learn more about how to take care of their families. The Pack of Parents initiative brought together experts in a variety of fields, including health, wellness, culinary, and more. The first round of participants included Nate Berkus (HGTV’s Nate & Jeremiah Home Project), Whitney Port (designer of the Limited Edition wolf ear headbands for the anniversary celebration), Stephen “tWitch” Boss (resident DJ for the Ellen show), and Allison Holker (as a member of the SYTYCD All-Stars). The group will continue to expand the program later this year.
In addition, the company will introduce a new multi-family villa concept. This will allow campers to complete activities and earn badges for each activity. In order to participate, campers will need to collect five badges. The Trailblazer Challenge is a similar title, but requires more badges to be earned. This will offer campers the opportunity to experience Great Wolf Lodge’s signature family-friendly attractions and programs. In addition, the new multi-family villa will help Great Wolf Lodge enhance its outdoor living experience.
In addition to the anniversary, Great Wolf Lodge will also be introducing a new pool party experience. During this event, guests will enjoy a variety of poolside activities, including games, dances, a ring toss, and more. During the event, Stephen “tWitch” Boss will curate a playlist, creating an energetic atmosphere. The event will also feature a TikTok-friendly dance. All proceeds will be donated to St. Jude Children’s Research Hospital.
Additionally, Great Wolf Lodge plans to explore the utilization of the Pack of Parents initiative and will continue to expand the program later this year. The company will also work with Nate Berkus, a celebrity interior designer, to develop a new outdoor living space. In the summer of 2022, Great Wolf Lodge will host a special summer camp-in celebration. The party will feature a new set of food and beverage items, as well as limited-edition coins in Oliver’s Mining.